Sökmotoroptimering, eller SEO, är skillnaden mellan att synas, eller inte synas, online. En frisörsalong vill vara det första sökresultatet på Google när någon söker på “klippning” – hur ska dina kunder annars hitta dig? Att jobba med sökmotoroptimering kan kännas...
Att ha en sökmotoroptimerad webbplats är A och O för att synas väl på Google. Det organiska söket är en otrolig digital marknadsföringskanal som många ibland förbiser och tänker på betald marknadsföring först. Jag argumenterar alltid för sökmotoroptimering (SEO) över...
Google trappar upp kriget mot osäkra sajter. Från och med oktober kommer varningen ”INTE SÄKER” att möta den som fyller i ett formulär eller surfar inkognito på en sida med HTTP. Om du inte vill skrämma bort dina besökare är det dags att agera. När en...
Presterar inte din webbplats toppresultat trots att du matar den med bra och nyttigt innehåll? Det kan bero på att den är krasslig och hostar bort potentiella besökare. Här kommer sex enkla (och för det mesta helt gratis) sätt att ställa en träffsäker diagnos. För om...
Det görs över 60 000 sökningar på Google – varje sekund. Med en marknadsandel på 97% har Google i det närmaste monopol på sökmarknaden i Sverige. Magra resultat från din sajt kan vara dolt tecken på total osynlighet. Det finns nämligen sajter som helt oavsiktligt...
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